גיוון ושיווק

גיווןיצא לי לקרוא פוסט על גיוון עם חבר חדש שלי, ג'יי.די וולטון. J.D. has launched a blog that markets to Blacks in Business. He's an American success story and wants to share his experience with others.

זה עורר בי כל כך התרגשות שאני היה לכתוב על מחשבותיי על גיוון. מה הקשר בין המגוון לשיווק ואוטומציה? מה הקשר לדאג, הבחור הלבן והשמן השמן הזה בן 38? הכל! המדינה שלנו והעולם שלנו הופכים מגוונים הרבה יותר מדי יום. האינטרנט הופך לכור ההיתוך האמיתי שכן גישה וחומרה במחירים סבירים מגיעים להמונים.

You must respect and speak to all races, creeds and genders if you wish to be successful. If your business wishes to grow, then your company must be diverse as well. It's impossible to serve a sector of the market effectively if you don't have input from that sector of the market.

Some folks look internally on diversity programs and utilize it as their excuse for not being promoted or speak to someone else becoming promoted prematurely. I believe this to be short-sighted and perhaps a little ignorant. Basing a promotion on someone's race, gender, etc. can and will open opportunities to the business as well as the individual.

Here's the million dollar question… when your company grows successfully by actively promoting minorities and females, new opportunities will come to everyone within that company. It's the chicken or the egg. Perhaps you never would have had the opportunity to get promoted without having that diverse workplace in the first place!

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    It use to be that minority hiring was a moral issue, then it became a business issue, now it is a issue of neccessity. Soon ther will be more jobs than people to fill them,it is a reason for outsourcing. Doug you cannot call your self a fat 38 year old white guy, with out saying good looking and charming. Your discription of your self, is a part of diversity and is subject to sterotypes. Most white guys do think, diversity means some one else, when in fact , everyone is apart of a diverse community, with different, ages, sizes, family structure, sexual perference, politics and as we are well aware, gender and race. Good post

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